The Swimwear Industry Playbook - Post Pandemic Edition

The Swimwear Industry Playbook - Post Pandemic Edition

While the absence of travel has hit sales at legacy brands, new disruptors have launched swimwear during the pandemic with some success. And there’s growing optimism about a summer reset.

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'Real Good Swim' Styles are Made with Recycled Fibers from Plastic

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Aerie's Real Good Swim capsule collection introduces a variety of swimwear styles that are made with recycled fibers from plastic bottles—also known as a material called REPREVE. To create the collection, over 1.2 million recycled plastic bottles were used. The sustainably focused swimwear line is brightly colored and full of different silhouettes like classic one-piece designs and high-waisted bikinis to help people feel comfortable in whatever they choose. In all, there are over 30 new Real Good Swim styles to discover. 

Ever a champion for real beauty, Aerie opted to photograph its newest swimwear collection on a diverse group of models who are unretouched.

Aerie's parent company, AEO Inc, is working towards reducing greenhouse gas emissions by 30% before the end of 2030 and aims to achieve net-zero emissions by 2050. 

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