Father and daughter create swimsuit that trans kids can feel comfortable wearing

The swimsuit was tailored to meet the needs of trans girls and the company uses the slogan "every girl deserves to shine".

A father worried that his 11 year-old daughter would feel uncomfortable in a swimsuit took it upon himself to design a bikini that would be comfortable for trans girls.

Last year, Jamie Alexander was heading to Panama with his daughter Ruby for a trip to the beach he discovered that there was no swimwear available for trans girls. After researching online he found many parents in a similar situation.

Although he had no background in fashion or textiles, he was successful in his goal to create comfortable swimwear for trans girls that wouldn’t trigger gender dysphoria.

The company, named after his daughter, is called RUBIES and its slogan is “Every Girl Deserves to Shine.”

“In the early days, when she socially transitioned,” Alexander said, “we put her in boys’ clothing for gym and swimming. But for swimsuits in public, it’s a general fear that you don’t want your kid to be sort of called out… it’s a potential safety issue.”

Alexander was helped by the business incubator, Ryerson’s Fashion Zone, who helped him network with industry advisers in fashion and technology.

Prototypes were developed and tested by 25 trans girls in the US and Australia and they now have a finished product.

Rubies is currently selling swimsuit bottoms for trans girls in black and sparkling pink which can be paired with tops purchased elsewhere.

Alexander says he would like to send free pairs to girls whose families can’t afford them.

They have plans to create a one-piece swimsuit and leggings for those who practice dance or gymnastics.

With each purchase, Alexander and Ruby include a handwritten card. On one card his daughter wrote, “You are like a star that shines bright, that’s more special than anyone else. And don’t let anyone dim that light.”

A woman who purchased the swimwear and received a card said: “As I was reading this, I was crying and this is tears of joy that someone really cares.”

Vidal Swim Launches Vibrant Summer Collection on New E-Commerce Site

Vidal Swimwear (https://vidalswim.com/) announced it had officially introduced its innovative and unique swimwear line with a brand-new e-commerce site. The collection is set to excite and galvanize a whole new swimwear industry, using inventive swimwear accessories that pairs sleek, body-hugging swimsuits with an entire array of patterned and colored fabric bracelets, arm cuffs, anklets, collars and other accents. All accessories can be swapped out and shared between pieces, guaranteeing a new look each and every time.

"Women's swimwear really hasn't changed all that much over time: it's a one or two piece, then done," said designer and owner Michael Vidal. "No one has ever introduced an all-over swimsuit fashion look, from head to toe. We think women should be able to accentuate their individuality, let it shine forth. Our collection allows women to use fun, interchangeable accessories that can indicate tone, mood, flavor or tastes – whatever they wish to communicate at any given time. Basically, we've created a new, stylistic language in swimwear. And it's sleek and graceful, with plenty of attitude. This collection represents a whole new way to approach swimwear."  

With Vidal Swim, buyers can take one suit and created unlimited looks that represent personality and mood, both in and out of the water. Designs are wide and varied, representing a whole geography of watery paradises, from St. Tropez and Ibiza, to South Beach and the golden coasts of California. The Vidal Swim swimwear line currently includes the Holographic, Metallic, Prowl and Watercolor collections – gorgeous swimwear with all the accessories needed to mix and match.

"Just as jewelry or a scarf compliments an outfit, accessories transform a simple garment into a statement," said Vidal. "Accessorizing becomes a form of communication between the garment's wearer and the world, a way to interact with both one's environment and those in the environment. Vidal Swim finally brings those same design elements to complete an all-over swim fashion look. You wouldn't wear just a dress to a party without accessorizing. So why wear a swimsuit without accessories?"

The full line of Vidal Swim swimwear is currently available online now at www.vidalswim.com

GabiFresh Launches Safari-Inspired Resort 2020 Campaign with Swimsuits For All

Swimsuits For All Releases GabiFresh Resort 2020 collection

Leading size-inclusive swimwear brand, Swimsuits for All and style designer and blogger, Gabi "GabiFresh" Gregg have joined forces once again for her Resort 2020 swim collection. The GabiFresh x Swimsuits For All Resort 2020 collection celebrates the fearlessness and confidence shown by these women, each leaders in their own right in the female empowerment movement. GabiFresh strikes fierce poses alongside model and activist, Mama Cax, and model, Veronica Pome'e, in the 'wild safari' campaign, shot by famed photographer, Ben Watts, in the scenic Yucca Valley, California.

Each model has created a name for themselves in their own field. Gabi, one of the first plus-size bloggers to have her own modeling career and swim collections, debuts her latest line with the brand. She selected model and activist Mama Cax, as well as Veronica Pome'e, the first Polynesian swimsuit model to pose in Sports Illustrated, to join her in an expression of positivity and strength.

"Each of us has accomplished something we once thought was impossible," said GabiFresh. "We stand together in this campaign and hope to represent unapologetic passion, energy, and determination."

The 8-piece swim collection is available in sizes 10-26 with cup sizes ranging from D/DD-G/H cups. The collection takes on the latest swim trends which feature animal prints and bright colors in specialty fabrics with high waisted favorites to accentuate your best self. Styles to highlight are the Wildcat One-Piece, the Instincts Belted Underwire One-Piece and the Primal High Waist Underwire Bikini. Retailing under $120, the GabiFresh x Swimsuits For All 2020 Resort collection is available for purchase online at http://www.swimsuitsforall.com/gabifresh-swimsuits.

Swimsuits For All hopes this new campaign will honor Mama Cax's memory and the issues for which she championed. While the brand and entire team that worked on the shoot are deeply saddened by her sudden loss, we hope these images from one of her final projects will bring joy to those she knew. Her energy, passion, and unwavering positivity are just a few of the qualities the brand sought to convey with this new campaign.