It's Game Over for Victoria's Secret, Jefferies Declares

It's Game Over for Victoria's Secret, Jefferies Declares

It seems no one wants to know Victoria’s Secret anymore.

L Brands Inc. earlier reported an unexpected drop in June comparable sales for its lingerie brand, despite an extended semi-annual sale and deep price cuts. The results show that Victoria’s Secret just keeps struggling to drive traffic, Jefferies said, following the sales results.

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Why Bucket Hats and Bikinis Are Summer’s Best Combination

Why Bucket Hats and Bikinis Are Summer’s Best Combination

Need a UV-protecting hat to go with your summer bikini but feel the larger-than-life, eagle-wingspan-size Jacquemus straw hat isn’t your speed? Try a bucket hat. The versatile, crushable piece protects 360 degrees, is chock-full of tomboy flair, and is easily portable. It’s the perfect foil for the sexiness of a bikini, too: Look to the May 2000 issue of Vogue where Naomi Campbell sunbathed in a black bandeau two-piece with a zebra-striped topper. Two years later, in the December 2002 issue, model Carmen Kass sported an orange bikini (complete with a very noughties denim mini!) with a white bucket hat while on the beach.

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Charlotte Dellal On Making Her Swimwear Ambition A Reality With Adriana Degreas

Charlotte Dellal On Making Her Swimwear Ambition A Reality With Adriana Degreas

It wasn't a question of ‘why now?’, it was a matter of ‘why not?’,” Charlotte Dellal tells Vogue of her new foray into swimwear in collaboration with Adriana Degreas. “I have always loved swimwear, maybe it’s the Brazilian in me. Before shoes, I wanted to design lingerie and swimwear – I own more swimwear than shoes!”

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Activewear Indie Darling Outdoor Voices Launches Its First SwimWear Collection

Activewear Indie Darling Outdoor Voices Launches Its First SwimWear Collection

Austin-based activewear line Outdoor Voices has launched its first swimwear collection today, called H2OV. The new color-blocked swim gear is available in eight women’s styles, with complementary accessories including a beach towel and retro Freestyle watch. The brand says that the new line is, “built for water sports and… inspires playfulness through activity and infuses energy through the use of bold colors in a color-blocking pattern that’s true to OV.”

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SWIM THE GLOBE Is Turning Up the Heat

SWIM THE GLOBE Is Turning Up the Heat

This summer, STG18 will once again be selecting the trendiest Swim & Resort Wear lines from around the globe. The most desirable agency models in Miami will strut their stuff for industry professionals to view. Influencers, designers, bloggers, buyers, media and models will decend on South Beach to take over the beaches, runways, convention center, hotels and SWIM THE GLOBE will be an unparalelled event at the center of it all.

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