Lilly Pulitzer Launched Swimsuits

Lilly Pulitzer Launched Swimsuits

Looking for an excuse to go on a tropical getaway? Well, get excited Lilly Pulitzer fans, because the first ever Lilly Pulitzer Swim Collection is here and it’s so cute it’s going to make you want to book a beach vacation ASAP! The Resort-ready swimwear collection is full of the bright colors, fun prints and gorgeous patterns that the iconic brand is known and loved for – and with easy mix-and-match separates, the possibilities of cute swimsuit combos are endless.

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Candice Swanepoel Launches Tropic of C Swim Line

Candice Swanepoel Launches Tropic of C Swim Line

Candice Swanepoel has spent the better part of her career as a supermodel seriously rocking a a swimsuit — so she knows what it takes to make the perfectly cut bikini and one-piece. Luckily for Us, the VS Angel decided to bless the world with her bikini knowledge by creating her own collection of swimwear that blends all of the most figure-flattering swim style elements you can imagine for lengthening, slimming and forgiving two-pieces and one-pieces. See all of the looks in her debut collection for Tropic of C. here!

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Mom Designs the First Swimsuit Especially For Postbaby Bodies

Mom Designs the First Swimsuit Especially For Postbaby Bodies

Thanks to two kids in swim class, I'm in the pool twice a week, which means that two out of every seven days, I put on an ill-fitting swimsuit that reminds me how uncomfortable I am with my body. I resigned myself to this setup — I've tried to find a swimsuit that covers my larger-than-usual boobs and both of my butt cheeks that isn't in the maternity section or styled for the previous generation and that doesn't cost half my salary, and let me tell you right now: it does not exist.

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Australian Swimwear Brand Matteau Is Making Waves Stateside

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Queensland, Australia, natives Ilona Hamer and Peta Heinsen—the sisters behind swimwear label Matteau—are no strangers to big open skies, salty air, and sandy beaches. It was their outdoorsy upbringing—along with their half-Croatian, half-English heritage—that fueled the need for an elegant yet understated bikini to complete their look. That and the fact that they couldn’t find a simple suit Down Under that wasn’t overly skimpy and sexy. “We wanted to create the equivalent of the perfect ‘jeans and a T-shirt’ for the beach,” says Heinsen of the sisters’ swoon-worthy line of swim- and resortwear, now sailing stateside with a little help from celebrity supporters including  Laura Harrier and Rosie Huntington-Whiteley, among others.

Now three years in, Hamer and Heinsen are dipping their feet into the ready-to-wear world with easy cover-up pieces—a gauzy, boyish button-down shirt and a long, loose floaty dress—designed exclusively for Net-a-Porter. The idea, as the duo tells it, was to make beachwear an extension of a modern wardrobe. “We just want to create wonderful additions for a traveling wardrobe,” says Hamer of the Spring collection, which drew inspiration from the work of Robert Motherwell, John Chamberlain, and Barbara Hepworth. “These are pieces to wear over your swimsuit or mix with your Céline and Lemaire,” adds Heinsen, who has plans to take her new pieces to Mexico and Belize. And that’s not to say the sisters want you to cover up. They hope to help women feel their best while baring (almost) all in the one clothing item that seemingly strikes fear in ladies around the world. “When a customer tells us she hadn’t been in a bikini in five years, took the plunge in Matteau, and never felt better,” says Heinsein, “well, that’s just magic.”