Victoria’s Secret Sale in Jeopardy

dhnfgsfhfdhd.jpg

L Brands’ deal to sell a 55% stake in Victoria’s Secret to private equity Sycamore Partners could be in jeopardy. In it’s annual report, filed with the Securities and Exchange commission on Monday, the company said there was a risk the deal might not close. “Assuming the VS Transaction is completed, there can be no assurance that we will be able to realize the anticipated value and benefits therefrom, and the VS transaction may adversely affect our business,” the company wrote. “The proposed transaction will result in a smaller, less diversified and more narrowly focused business than before the VS Transaction, which makes us more vulnerable to changing market and economic conditions.”

In an attempt to save money, as of April 5, L Brands is furloughing all in-store associates and anyone not needed for the support of the online beusiness until furter notice. “As circumstances change, we will make every effort to bring these associates back to work as soon as possible,” the company wrote in a statement Friday. “Furloughed associates will also be able to apply for unemployment benefits, if eligible.”

Volcom Furloughs 75 Percent of Its Workers While Making Plans to Ramp Up

volcom_t670.jpg

Action sports apparel firm Volcom LLC furloughed most of its staff, according to a report from Shop-Eat-Surf, after a statewide lockdown this week halted operations for many California businesses.

The industry news site reported 75% of its U.S. staff and all of its European workforce were furloughed. Volcom employes 270 workers in California and 890 globally.

Inquiries to Volcom and its New York parent Authentic Brands Group were not immediately returned Saturday afternoon.

ABG and Volcom management last year formed the operating company Liberated Brands to purchase Volcom’s operations from French luxury conglomerate Kering S.A. ABG, separately, acquired Volcom’s intellectual property from Kering to license back to Liberated Brands.

The furloughs follow California Gov. Gavin Newsom’s stay-at-home order this week. Businesses dubbed essential, such as grocery stores and pharmacies, can continue operating.

Volcom is currently running a "40% off everything" sale online.

Four Seasons Resort Bora Bora Debuts New Luxury Retail Experience

Four_Seasons_Resort_Bora_Bora_MoeMoea.jpg

Four Seasons Resort Bora Bora, named "Best For an Epic Stay" by AFAR, announces the debut of its new retail experience, MoeMoea.

Meaning "dream" in Polynesian, MoeMoea is the new 3,550 square-foot shopping experience by Maris Collective, which combines the best of resort wear, casual and active apparel, accessories, women's luxe apparel, swimwear and more. The store features known brands Camilla, Missoni, Onia, Solid & Striped, Vilebrequin and Zimmermann; while also showcasing boutique brands such as Adriana Iglesias, Benson and Swims, B+S Caftans, March 11 and Su Paris. Designed by renowned architect Pierre-Jean Picart and Maris Collective, MoeMoea was curated to live cohesively within the Resort and the Island. Each design element, from wall coverings to finishes, has natural elements while expressing its own voice and making a statement. Signature design features include the Seychelles Coco Chandelier by Palecek, Nina Campbell's Les Rives-Collioure wallpaper and Udaipur's Grisalle mural by Ananbo. Set over the water of one of the Resort's turquoise lagoons, and adjacent to a sandy beach, MoeMoea is centrally located between the lobby, restaurants and spa. Created with the intent of keeping an indoor/outdoor feel in line with the Resort as a whole, MoeMoea also features unique elements, such as the ability to swim up to the boutique directly from the lagoon, using stairs that lead from the water to the store.

"As one of the world's most celebrated resorts, we are thrilled to showcase MoeMoea," said Diego Stembert, general manager of Four Seasons Resort Bora Bora. "We believe that life is better over water, and now our overwater experience is better than ever."

Target launching more than 1,800 new swimsuit styles

Just as many Americans are adding extra layers to keep out the cold, Target Corp., the mass retailer,  announced that it's launching more than 1,800 new swim pieces on Target.com, with most styles also making their way to thousands of stores across the country. Target private-label brands with some of the new items include Kona Sol, Xhilaration and the new activewear brand All in Motion.

To prepare for bikini season, Target’s team traveled the world (from Australia to Miami to Brazil) in an attempt to find out all the latest swimwear trends set to make it big in 2020. From the deep dive, they were able to pinpoint four styles to run with, including animal and snake prints, texture, solids, and feminine details.

Similar to the company’s just-launched activewear brand All in Motion, this momentous drop places emphasis on body positivity and finding the perfect fit for every lifestyle. To showcase that mission, the campaign highlights women of all sizes and backgrounds in their most natural form (Read: no retouching).

Most styles are available in sizes XS-XL and 14 to 26, while Shade & Shore, will offer cup and band sizes ranging from 32A to 38DDD.

Prices start at $14.99, and women's sizes will range to 26 and size 38DDD in tops.

Xhilaration Longline Smocked Flounce Bandeau Bikini Top, $19.99, available at Target; Xhilaration Hipster Bikini Bottom, $14.99, available at Target.

Xhilaration Longline Smocked Flounce Bandeau Bikini Top, $19.99, available at TargetXhilaration Hipster Bikini Bottom, $14.99, available at Target.

Kona Sol Twist Front One Piece Swimsuit, $39.99, available at Target.

Kona Sol Twist Front One Piece Swimsuit, $39.99, available at Target.

Kona Sol Ribbed Square Neck Medium Coverage One Piece Swimsuit, $39.99, available at Target; Xhilaration Hipster Bikini Bottom, $14.99, available at Target.

Kona Sol Ribbed Square Neck Medium Coverage One Piece Swimsuit, $39.99, available at TargetXhilaration Hipster Bikini Bottom, $14.99, available at Target.

All in Motion Long Sleeve Tie Back Cropped Rashguard, $34.99, available at Target; All in Motion Medium Coverage Hipster Bikini Bottom, $19.99, available at Target.

All in Motion Long Sleeve Tie Back Cropped Rashguard, $34.99, available at TargetAll in Motion Medium Coverage Hipster Bikini Bottom, $19.99, available at Target.

Shade & Shore Light Lift V-Wire Ribbed Bikini Top, $29.99, available at Target; Shade & Shore Ribbed Cheeky Bikini Bottom, $17.99, available at Target.

Shade & Shore Light Lift V-Wire Ribbed Bikini Top, $29.99, available at TargetShade & Shore Ribbed Cheeky Bikini Bottom, $17.99, available at Target.

In the World of Women’s Intimates, Does Sexy Still Sell?

In the World of Women’s Intimates, Does Sexy Still Sell?

The bright lights of the Victoria’s Secret fashion show appear to have been extinguished, taking with them the shimmering tans, lacy lingerie and of course, the Angel wings.

The brand’s steady decline coincides with the rise of a different aesthetic and altogether disparate ethos when it comes to women’s intimates.

Read More

HOW WeWoreWhat’s DANIELLE BERNSTEIN SOLD NEARLY $2 MILLION IN SWIMWEAR IN 12 HOURS

HOW WeWoreWhat’s DANIELLE BERNSTEIN SOLD NEARLY $2 MILLION IN SWIMWEAR IN 12 HOURS

Within two hours of posting an Instagram Story of herself in a lemon-printed maillot the WeWoreWhat blogger’s 2.1 million followers had purchased $1 million worth of swimwear from her latest collaboration with Onia. By 9 pm, sales reached $1.8 million. Want to know how she did it?

Read More