Swimwear sales ‘on fire’ as year-round summers fill Instagram with string bikinis and beach posts

RENOWNED BRAZILIAN RESORTWEAR BRAND ÁGUA DOCE, PART OF THE ROSSET GROUP, HAS REVEALED THEIR FIRST CONCEPT STORE. FOR THIS IMPORTANT LAUNCH, THE BRAND HAS SETTLED ON THE STUNNING LOCATION OF SÃO PAULO’S SHOPPING VILA OLIMPIA COMPLEX.

The London Swimwear Show has announced its 2019 dates!

Maison Marie Saint Pierre and SHAN unite to unveil a first capsule collection of luxury techno-poolwear. Created to prolong moments of relaxation, the collection offers 35 interchangeable pieces balancing luxury and technical elements, presenting a hybrid vision of ready-to-wear and swimwear. Key styles from the collection are adorned with jewels or with oversized ruffles to give a bikini or a kaftan an eveningwear look. Others, more minimal, offer refinement and elegance, effortlessly allying luxury and wellness.

She's been keeping busy caring for her beloved 16-month-old daughter, Lea, with boyfriend, Bradley Cooper.

But Irina Shayk proved she hasn't lost her modelling expertise as she strutted her stuff down the runway for Intimissimi in Verona, Italy, on Tuesday. 

Customers want it all, according to brands and retailers at Curve New York, which took place at the Jacob K. Javits Convention Center last week in New York.

PUMA has teamed up with Cara Delevingne and boy band, PRETTYMUCH, to launch the new AW18 PUMA Bodywear collection. The five piece, who have been coined as 2018’s artist to watch and leaders of the boy band resurgance, got together in LA with Cara and PUMA to shoot the campaign. The new PUMA Bodywear collection is available now in Europe – online at www.puma.com, at PUMA stores and select partner retails stores through Europe.

Talia Collins has just unveiled the year’s must-have swimwear line. Timeless bikinis and one-pieces that are completely eco-friendly and created out of recycled fishing nets.

Body positive, feminist underwear brand Neon Moon are launching their Neon Moon Babe Campaign today on their brand new website. The brand recently carried out a London-wide Beautiful Women Wanted model search to find new models for the campaign, and some of the models chosen include: Grace Latter, who has a head scar due to a brain tumor removal and scar on her stomach due to a bowel infection; Farah Najib, the brand’s first Arab model who also survived an abusive relationship; Kezia Cochrane, a queer and vegan feminist; Fatou Benga, a pregnant, dark-skinned model; Isabelle Bonfrer, an actress and yoga teacher who recovered from an eating disorder, and Jess Sparey, a rugby player and musician who loves her body hair and whose music was used on the campaign’s video.

Discount knock-off websites such as Zaful and Zahara Swim are becoming increasingly popular, posing a challenge to swim brands, some of which are vowing to take legal action.