Body positive, feminist underwear brand Neon Moon are launching their Neon Moon Babe Campaign today on their brand new website. The brand recently carried out a London-wide Beautiful Women Wanted model search to find new models for the campaign, and some of the models chosen include: Grace Latter, who has a head scar due to a brain tumor removal and scar on her stomach due to a bowel infection; Farah Najib, the brand’s first Arab model who also survived an abusive relationship; Kezia Cochrane, a queer and vegan feminist; Fatou Benga, a pregnant, dark-skinned model; Isabelle Bonfrer, an actress and yoga teacher who recovered from an eating disorder, and Jess Sparey, a rugby player and musician who loves her body hair and whose music was used on the campaign’s video.

They are accompanied by a few current Neon Moon Models including Nyome Williams, a dark-skinned model who is also a diversity and body positivity activist and Maya Felix, a mixed raced, bisexual, pole dancer who doesn’t shave her body hair. As Neon Moon models, they will serve as an inspiration to other women who are facing similar challenges.