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Lascana, the third-most popular lingerie brand in Germany that was founded in 2006, is targeting the U.S. market in a big way.
For its spring campaign — which the company is calling a “self-happiness” inititative — Lascana has tapped Alessandra Ambrosio, in the hopes of appealing to a broader consumer base.
Read MoreZadig & Voltaire has signed a five-year exclusive swimwear license with Swiss-based Italian manufacturing firm Albisetti International SA. The collection will hit the brand’s e-shop in November and enter stores worldwide from April 2019. The line will feature core brand codes including military, lingerie and rock ‘n’ roll references.
Read MoreOnia and Danielle Bernstein of We Wore What are linking up again.
Following the success of a 2016 swim collaboration, Onia and Bernstein are launching a larger, more widely distributed collection that will be available on May 1 at onia.com and retailers including Shopbop, Revolve and Everything but Water. According to Nathan Romano, cofounder of Onia, they’ve already sold six figures’ worth of product to store buyers.
Read MoreVictoria’s Secret is still struggling to pull itself back, posting only a 1 percent gain in March comparable sales — a modest improvement, especially since year-ago comps fell 13 percent.
Read MoreA sustainable step forward for Tigerlily.
As one of Australia’s most-loved swimwear labels, Tigerlily has a lot to live up to. Whether it be providing us with the ultimate holiday wardrobe (because we all know three new pairs of swimmers are essential when travelling overseas) or giving our existing one a much needed refresh, the local label has come through summer after summer.
Read MoreEven though it still feels like it’s 30 degrees in many parts of the country, Kendall and Kylie Jenner just launched their second swimwear collection with online retailer Revolve to give you hope that summer will eventually get here one day (promise).
Read MoreNew swimwear brand OOKIOH has just dropped its first collection of sleek swimwear, inspired by modern design, ’80s nostalgia and California vibes. Made for all bodies and bodies of water, the brand’s pieces are designed to “be a reflection of how you dress on land. Because 90% of women don’t do stilettos by the pool, we created a line of swimwear that makes you feel like you, only waterproof.”
Read MoreBy the year 2050, the weight of plastic in the oceans is projected to outweigh that of fish, according to the nonprofit World Economic Forum. Plastic pollution in the oceans is yet another looming manmade catastrophe on which humanity needs to reverse course with urgency. The good news, says the owner and creative director of the swimwear brand Everything But Water, Sabra Krock, is that reducing plastic pollution is an issue on which the actions of individuals can make a significant impact.
Read MoreEmily Ratajkowski follows up her signature swimsuit line with another collection just in time for the spring season. Taking to Instagram to unveil the latest offerings, Emily herself stars in the lookbook, shot by her go-to photographer and regular Highsnobiety contributor, Emanuele D’Angelo.
Read MoreMargherita Missoni came full circle when she partnered with Splendid on an upcoming exclusive capsule collection.
The designer and oldest daughter of Angela Missoni, along with the Los Angeles contemporary firm next month put forth a collection that blends Splendid’s Southern California casual aesthetic with Missoni’s Italian heritage and vacation wardrobe.
Read MoreAs if designing six collections a year were not enough, Karl Lagerfeld is adding two new capsule lines to Chanel’s ready-to-wear offer: Coco Neige and Coco Beach.
Read MoreModels Chanel Iman and Shanina Shaik have spent enough time in swimsuits to know what works and what doesn’t, making them just the right partners for Beach Bunny to tap for upcoming collaborations.
Read MoreWith summer swiftly approaching, it’s prime time to start searching for a swimsuit that will make a splash at the beach.
And with Earth Day on the horizon, too, we can’t think of a better suit than this one. Fashioned from recycled plastic bottles (yes, really!), the six-piece Sustainable Sea lineis a collaboration between SoCal swimwear brand Vitamin A and retailer Everything But Water.
To make the suits, Vitamin A founder Amahlia Stevens developed an innovative type of fabric that’s made by blending and melting plastic bottles into chips to then be extruded and spun into yarn. The result is a blend of upcycled polyester fiber combined with elastic fibers for stretch and support.
In addition to being ocean-friendly, the under-the-sea vibes of the suits are seriously stylish. Modeled after Vitamin A’s signature botanical prints, the designs have a sea-inspired spin with nods to ocean plants and seaweed. “I worked with my textile designer here in Laguna Beach to create original artwork full of motifs inspired by the sea,” said Stevens. “I even photographed the seaweed on my local beach, which was used as the inspiration for the sea foliage elements in the print."
If that’s not cool enough, 25 percent of the purchase price for all Sustainable Sea items (which range from $88 to $162) goes toward the 5 Gyres Institute (of Coastal LivingOcean Hero fame), which works to eliminate plastic pollution in our oceans. Has online shopping ever felt so good? We think not.
The actress Demi Moore has made a strategic investment in Andie Swim as part of a $2 million seed round that was raised earlier this month. The seed round, which includes other strategic investors such as Hubble Contacts cofounder Jesse Horwitz, was led by venture capital firms Two River Capital and Sonostar Ventures.
Read MorePicking up where it left off last year, Target has once again launched its new swimwear campaign featuring model photos that haven’t been photoshopped or retouched. In a release, the company said, ” Building on the strong foundation we set with last year’s campaign, we’re celebrating women and encouraging them to embrace the beauty of their own bodies.”
Read MoreGreensboro, North Carolina-based apparel company VF Corporation announced on Monday that it has entered into a definitive agreement to sell its Nautica brand to NYC brand management company Authentic Brands Group, LLC.
Read MoreAlex Lyles & Claire Spencer-Churchill, co-founders of Splash Paris, are pleased to announce the launch of Splash Paris 2018. The luxury resortwear trades how will once again double in size and take place in two tents in central Paris, on the banks of the River Seine. Attendance from leading global resortwear brands and some of the most recognized buyers from around the world has meant that space at the show is very much sought after, with nearly double the number of brands on the waiting list than available tent space.
Read MoreSerena Rees famously turned the lingerie world on its head when she cofounded Agent Provocateur in 1994. Back then, the overtly sensual pieces broke new ground by helping women reclaim their sexuality. Last fall, she did it again with Les Girls Les Boys, a “bed to street” intimates label that trades in cool minimalism. The pendulum had, according to Rees, swung too far the other way toward an “oversexualized, unobtainable image,” and she (and the millennial to Gen Z crowd around her) had trouble finding simple undergarments that spoke to the times—ones that embraced inclusivity, openness, and, above all, ease. Naturally it was a hit, and so Rees has turned that same disruptive eye to the world of swimwear with a new collection launching today.
Read MoreIntimates start-up Lively has raised $3 million in seed funding.
Participants in the latest round include NF Ventures, GGV Capital and Harvey Sanders, as well as others. All investors were participants in the initial seed round that raised $4 million at the end of 2016.
Read MoreSwim Week Calendar is the Official Portal of the Global Swimwear Industry.
