CATCH A WAVE
OR,
Catch Up On Our Archived Capsule.
CONSIDER THESE OUR DEADSTOCK PIECES.
XOXO,
THE TEAM AT SWIM WEEK CALENDAR
Guess releases their Spring/Summer underwear & beachwear unit
/As part of a global expansion strategy started in 2016, Guess is strengthening its Swiss-based underwear and beachwear business unit. The company has debuted a new strategy for the production and distribution of its collections worldwide and were at this season’s INDX event earlier in the week. The design, product development, quality control, sales, sourcing and planning are all handled at Guess Europe’s headquarters in Lugano to ensure the fastest possible growth in the European, Asian and American markets for the following collections: underwear, beachwear, activewear, nightwear, loungewear and legwear.
Read MoreRebecca Minkoff Launches First Swimwear Line
/Rebecca Minkoff, who gave birth to her third child, Nico Valentine Bellour, on Feb. 10, isn’t letting maternity leave slow her down. Today, she launches her first swimwear collection that will be available exclusively at her own stores in New York, Los Angeles, Chicago and San Francisco, and online.
Read MoreLazy Oaf's Latest Swimwear Editorial Is for the Hopeless Romantics
/Lazy Oaf‘s latest swimwear editorial has finally emerged, the imagery features a line up which includes vibrant, pastel swimsuits and the brand’s forthcoming debut eyewear collection.
Read MoreCurrent Innovations in Clothing Technology
/Innovation is a funny thing. On the one hand, progress is subjective: one person’s excitement about the future is another’s “Buzzword Bingo.” On the other, truly substantial developments – GORE-TEX, Flyknit, 3-D printing – need no approval to reshape the world.
Read MoreSWIMWEAR WITH A CONSCIENCE
/Spotted at Pure London this week is MAARÏ Swimwear – fashion swimwear made with fabric which has been regenerated from fishing nets. Created by two dreamers raised on the stunning shores of Costa Smeralda, Sardinia, Maari was founded under the principle of preserving nature and giving back to society. With the knowledge that natural resources are precious, the swimwear label devotes itself to preserve and improve the health of our oceans by using 100% eco-sustainable luxurious Italian fabrics made out of the technological ECONYL® yarn, crafted by recycling discarded fishing nets and other nylon waste. The label also insists on a 100% transparency policy and donates a percentage of profits to social NGOs that bring clean water to those in need worldwide.
Read MoreLe Bain de Mer
/Le Bain de Mer emerges as a new Caribbean brand that shares human values and an eco-
philosophy through beautiful and sophisticated garments. As a Dominican swimwear brand
founded by the pillars of sustainability, we want to emphasize the preservation of our
beautiful land, corals, ecosystems, and beaches by providing a product that nature
welcomes.
Read MoreLilly Pulitzer Launched Swimsuits
/Looking for an excuse to go on a tropical getaway? Well, get excited Lilly Pulitzer fans, because the first ever Lilly Pulitzer Swim Collection is here and it’s so cute it’s going to make you want to book a beach vacation ASAP! The Resort-ready swimwear collection is full of the bright colors, fun prints and gorgeous patterns that the iconic brand is known and loved for – and with easy mix-and-match separates, the possibilities of cute swimsuit combos are endless.
Read MoreCandice Swanepoel Launches Tropic of C Swim Line
/Candice Swanepoel has spent the better part of her career as a supermodel seriously rocking a a swimsuit — so she knows what it takes to make the perfectly cut bikini and one-piece. Luckily for Us, the VS Angel decided to bless the world with her bikini knowledge by creating her own collection of swimwear that blends all of the most figure-flattering swim style elements you can imagine for lengthening, slimming and forgiving two-pieces and one-pieces. See all of the looks in her debut collection for Tropic of C. here!
Read MoreThe Sports Illustrated Swimsuit Swim and Active Line Is Available NOW!
/As we gear up to celebrate the launch of Sports Illustrated Swimsuit 2018, we're thrilled to announce that the Sports Illustrated Swimsuit Swim and Active line is available online now. The collection, created in collaboration with RAJ Swim, features 85 unique styles that cater to women of all shapes and sizes.
Read MoreMom Designs the First Swimsuit Especially For Postbaby Bodies
/Thanks to two kids in swim class, I'm in the pool twice a week, which means that two out of every seven days, I put on an ill-fitting swimsuit that reminds me how uncomfortable I am with my body. I resigned myself to this setup — I've tried to find a swimsuit that covers my larger-than-usual boobs and both of my butt cheeks that isn't in the maternity section or styled for the previous generation and that doesn't cost half my salary, and let me tell you right now: it does not exist.
Read MoreSolid + Striped's Swimwear Ad Goes Viral for Lack of Diversity
/Swimwear brand Solid + Striped is under fire this week for an ad featuring only one model of color out of 13. In the image shared on the brand's Instagram feed, supermodel Jourdan Dunnstands in the middle of a line of white models as the sole model of color.
Read MorePrimark’s 2018 swimwear collection has us dreaming of sandy summer days
/So if you're bored of waterproof clothes and chunky knits, this gorgeous look-book from Primark may just be the inspiration you need to get you through the grey months.
Read MoreAshley Graham and Her Mom's Swimsuits For All Campaign Is So Heartwarming and Kickass
/Ashley Graham continues to power the conversation around body positivity in fashion with her fifth Swimsuits For All collection, which dropped Feb. 5. This time though, Ashley had a special woman by her side in the campaign: her mother Linda Graham.
Read MoreAustralian Swimwear Brand Matteau Is Making Waves Stateside
/Queensland, Australia, natives Ilona Hamer and Peta Heinsen—the sisters behind swimwear label Matteau—are no strangers to big open skies, salty air, and sandy beaches. It was their outdoorsy upbringing—along with their half-Croatian, half-English heritage—that fueled the need for an elegant yet understated bikini to complete their look. That and the fact that they couldn’t find a simple suit Down Under that wasn’t overly skimpy and sexy. “We wanted to create the equivalent of the perfect ‘jeans and a T-shirt’ for the beach,” says Heinsen of the sisters’ swoon-worthy line of swim- and resortwear, now sailing stateside with a little help from celebrity supporters including Laura Harrier and Rosie Huntington-Whiteley, among others.
Now three years in, Hamer and Heinsen are dipping their feet into the ready-to-wear world with easy cover-up pieces—a gauzy, boyish button-down shirt and a long, loose floaty dress—designed exclusively for Net-a-Porter. The idea, as the duo tells it, was to make beachwear an extension of a modern wardrobe. “We just want to create wonderful additions for a traveling wardrobe,” says Hamer of the Spring collection, which drew inspiration from the work of Robert Motherwell, John Chamberlain, and Barbara Hepworth. “These are pieces to wear over your swimsuit or mix with your Céline and Lemaire,” adds Heinsen, who has plans to take her new pieces to Mexico and Belize. And that’s not to say the sisters want you to cover up. They hope to help women feel their best while baring (almost) all in the one clothing item that seemingly strikes fear in ladies around the world. “When a customer tells us she hadn’t been in a bikini in five years, took the plunge in Matteau, and never felt better,” says Heinsein, “well, that’s just magic.”
Rabih Kayrouz Launches Eyewear Collection With Revel Paris
/Rabih Kayrouz is branching out into eyewear with the launch of a limited edition of sunglasses with French brand Revel Paris. The Lebanese designer celebrated the collaboration with a family-style dinner at the expansive space that houses his store, workshop and showroom in Paris.
Read MoreSea search ends for Quiksilver surfwear CEO Pierre Agnes
/A sea search for the missing CEO of surfwear brand Quiksilver was called off late Wednesday.Pierre Agnes, 54, vanished in cold, choppy waters off southwest France.The father of three hasn’t been seen since going on a regular morning fishing expedition.
Read MoreAly Raisman, Yara Shahidi and Rachel Platten Named #AerieReal Role Models
/Actress Yara Shahidi, gold medal gymnast Aly Raisman and award-winning singer-songwriter Rachel Platten will join curvy model and body activist Iskra Lawrence as ambassadors for the intimate apparel, swim and activewear brand, which is owned by American Eagle Outfitters and targets Millennials.
Read MoreOff-White™ Is Launching Swimwear This Summer
/For those who’re already looking forward to warmer weather, get excited because Off-White™ is launching a street-chic swimwear line for the Spring/Summer 2018 season.
Read MoreRetro swimwear revives cuts and trends of 1980s beach fashion
/Swimwear labels are giving the ’80s a second chance, reinventing retro designs for generations too young to remember the daggy decade.
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