Danielle Bernstein of We Wore What Partners With Onia
/The influencer is launching a larger swim collection with the brand.
Danielle Bernstein x Onia
Onia and Danielle Bernstein of We Wore What are linking up again.
Following the success of a 2016 swim collaboration, Onia and Bernstein are launching a larger, more widely distributed collection that will be available on May 1 at onia.com and retailers including Shopbop, Revolve and Everything but Water. According to Nathan Romano, cofounder of Onia, they’ve already sold six figures’ worth of product to store buyers.
“We underprojected what our opportunities were with the first collection,” said Romano. “We really wanted to figure out how we could make this a bigger business.”
Bernstein, who has already teased the collection on her Instagram, looked to the past to create a versatile line.
Onia’s Nathan Romano and Danielle Bernstein
“For this collection, I was inspired by vintage swim editorials,” said Bernstein. “I wanted to create a high-rise fit that would be superflattering on the body with a vintage, yet modern look. My goal was to create basic shapes in colors and patterns that could be mixed and matched to create multiple looks.”
The collection includes one- and two-piece looks made from Italian fabrics. Styles range from a striped one-piece suit with a belted waist to a polka-dot two-piece with high-waist bottoms. Separates retail for $95 and one-pieces are priced at $195.
Bernstein has proven to be a sales converter for brands. She partnered with VF Corp.’s Splendid and Seven For All Mankind. She was paid high — in the six-figure range — to design the capsule collection for the denim brand, which was exclusive to Bloomingdale’s.