TABRIA MAJORS x CUPSHE: MIAMI POP-UP AND LA COLLAB

Coast to Coast! Part influencer & part activist, Tabria Majors debuts a summer swim line with Cupshe –in an ode to their joint West Coast roots– yet takes the vivid collection far East for a ravishing runway show and exclusive pop-up at Miami Swim Week. 

Tabria wears “Mesh Top, String Triangle & Swirlfriend Bikini Set” from the CUPSHE x TABRIA collab.

Both Majors and Cupshe hail from Los Angeles as California natives, inspiring Tabria Majors to take up a role as co-designer and invoke her familiar cityscape’s vibrance into a series of nineteen swimwear separates, sets, and coverups. 

Happy CUPSHE shoppers at the Miami Pop-Up Event from July 16th-31st.

Yet what marks this capsule collection as especially newsworthy is that it constitutes Cupshe’s first plus-size line thus far. With accessible prices ranging from $20-$50, Cupshe’s line dedicated solely to women sizes 0X - 3X proves the wave of body-inclusivity to be one of vast scale. While other highly digitized, diffusion level retailers such as Forever 21 have also made the transition to a complete size range in swimwear, such deliberate merchandising from a beachwear specific brand like Cupshe perhaps persuades the likes of Frankie’s Bikinis and other luxury swimwear companies to follow suit (literally).

Tabria Majors wears the CUPSHE x TABRIA “Love Los Angeles Mesh Tie-Back One Piece.”

As an Instagram-based brand highly reliant on social media for its marketing success, it s(w)imply (get it !?) makes sense for Cupshe to collaborate directly with one of its many fearless, empowering, and influential shoppers; also on Cupshe’s list of high-class clientele include Bella Thorne, Hillary Duff, and Brandi Cyrus.

Tabria Majors greeting fans at the CUPSHE Pop-Up in Miami, wearing CUPSHE x TABRIA “Love Los Angeles One Shoulder Slit Maxi Dress.”

Count on the Tabria Majors x Cupshe collaborative capsule to make for a sizzling summertime selfie; Majors imbued the line with the exuberance of her own personal style, which does not attempt to hide or obscure the beauty of her body but instead embrace it. 

“I never want to shy away from swimwear, so we combined bold colors, unique patterns and textures, and unexpected color-blocking.” 

Giveaways and swag bags from the CUPSHE x TABRIA Pop-Up in Miami.

Peekaboo mesh, keyhole necklines, sultry slits, high waisted bottoms and high-cut hips define this collection to be the ultimate for figure flattering forms. 

Shop the line now at cupshe.com, follow Tabria’s body-positivity journey @tabriamajors & view highlights from the Miami Pop-Up @cupshe.