Billabong Unveils its Surf Capsule Collection

Billabong Unveils its Surf Capsule Collection

Designed for women who love to be out on the water, this collection has been created for performance on the waves. Artist and designer Luke Taaffe developed an inspiring sea print featuring his colorful psychedelic paintings of distorted images and destinations, stylistically represented somewhere between reality and illusion.

Read More

Lycra Pays Tribute to its Inventor on its 60th Birthday!

Lycra Pays Tribute to its Inventor on its 60th Birthday!

Lycra fiber used in the majority of swimsuit production gets special tribute. 60 years after the creation of Lycra, founder Joseph C. Shivers gets recognized and inducted into the Investors Hall of Fame.

Read More

2019 Hottest Swimwear Trends

2019 Hottest Swimwear Trends

Maredamare—the benchmark exhibition trade show for Italian beachwear, accessories and lingerie industries, taking place July 14-16 in Florence, Italy—reveals four main beachwear trends for Season 2019, as identified by the world’s top trend forecasters. Look out for these four trends to pop up during the 2019 swimwear season:

Read More