Online lingerie retailer highlights emerging brands in tropical campaign

Author Sarah Clarke

Annabelle Mu’azu, founder and director of Beautifully Undressed, has hand-picked coveted new brands and styles for the season and, as always, supported smaller independent labels – an ongoing passion for the retailer.

New brand additions include Dora Larsen, an experimental lingerie label devoted to colour and playful styles that blur the boundaries between underwear and outerwear; Iris London, which champions modern femininity; and luxury British loungewear from Violet & Wren.

Meanwhile, luxury swimwear by Afina London has expanded Beautifully Undressed’s growing resortwear offering.

Existing brands featured in the SS17 lookbook and video include Lascivious and Harlow & Fox.