Online lingerie retailer highlights emerging brands in tropical campaign
/Author Sarah Clarke
Annabelle Mu’azu, founder and director of Beautifully Undressed, has hand-picked coveted new brands and styles for the season and, as always, supported smaller independent labels – an ongoing passion for the retailer.
New brand additions include Dora Larsen, an experimental lingerie label devoted to colour and playful styles that blur the boundaries between underwear and outerwear; Iris London, which champions modern femininity; and luxury British loungewear from Violet & Wren.
Meanwhile, luxury swimwear by Afina London has expanded Beautifully Undressed’s growing resortwear offering.
Existing brands featured in the SS17 lookbook and video include Lascivious and Harlow & Fox.
Eden is Beautifully Undressed's SS17 campaign video to accompany the stunning lookbook, Eden.
Beautifully Undressed collaborated again with fashion and boudoir photographer Chris Jarvis and model Katrina Louise, who emerges for this season in a burst of colour, transporting us to a far-away tropical garden. Lush foliage, exotic blooms and a warm colour palette unfold into a sensual, hedonistic scene, where Katrina – Beautifully Undressed's very own ethereal 'Eve' – and her co-starring serpent, Mango, entice the viewer to step into their Garden of Eden and discover the most tempting of luxe lingerie trends for SS17...
Beautifully Undressed hand picked covetable new brands and styles for the season &, supporting emerging independent labels which is an ongoing passion.
Showcased are brands Dora Larsen, Iris London, Lascivious and Harlow & Fox.