WITH A GLOBAL STRATEGY FOCUSED ON INTIMATES, GUESS HAS EXPANDED THEIR PERMANENT COLLECTION AND THEIR ACTIVEWEAR
From 2016, with the relaunch of men’s underwear, there has been a strategic focus on the Permanent range of intimates. This has recently expanded (July 2017) to include a women’s range. For him, the iconic Hero is joined by five new lines: cotton, modal, and, also briefs, boxers and t-shirts in microfiber. The modern man is embracing the “active” look and these items have been studied, both in terms of fit and design, to live up to this trend.
The new women’s collection offers five lines for an iconic, fashionable basics collection with a hint of sexy. For everyday use, sport and free time, find cotton stretch with the Guess logo prominently displayed on the band. While for those more special occasions, the brand has microfiber with lepoard print, floral lace in nude, black and white on offer. Always fresh and up to date, the younger client can discover jacquard lace with animal prints in blue, black and pink. Across the lines, a comprehensive range of fits which sculpt the silhouette are on offer, check-out bandeaus, padding and balcony styles.
Guess continues to develop their activewear range with well-researched solutions for different types of sport. These are technical pieces with high performing fabrics that thanks to their fashion colors and a range of prints including animal, camouflage and floral are still perfectly on trend.