Miami Swim Week is the umbrella name for a wide number of annual events that take place in Miami Beach (and surrounding area) during mid-July to promote swimwear, the swimwear industry, and fun in the sun. It’s the perfect event for Miami Beach!

A large component of Miami Swim Week includes three of the most important swimwear trade shows: SwimShow, Hammock, and Cabana.


SwimShow, the largest and longest-running swimwear trade show in the world, now in its 35th year, takes place at the Miami Beach Convention Center. Since its inception, this event is where the business of buying and selling swimwear takes place for the swimwear community. Featuring over 2,500 exhibiting brands, the show has established itself with the best swimwear companies and buyers worldwide.   

Hammock, an upscale trade show for established and emerging swim, resort, beauty, and accessory brands, was created in 2010 by a New York production company and originally titled Salon Allure. The organization rebranded itself and is now known as Hammock. Held at the W South Beach Hotel, Hammock provides its brands with the option to showcase their collections in private ocean-view suites or in a modern exhibition hall. Footsteps from the ocean and in the center of Swim Week, retailers and media from across the globe will enjoy the intimate and relaxing atmosphere that is Hammock while they visit their favorite brands and discover soon-to-be favorites.

Cabana was introduced in 2013 by Atrium head buyer Janet Wong and Atrium owner Sam Ben-Avraham. The duo founded Cabana as an edited beachwear trade show with a comfortable high-service environment.  Inspired by the best resorts from Tulum, to Cote de'Azur, to Ibiza, Cabana prides itself in creating a relaxing shopping experience. 

 Along with trade shows, Miami Swim Week is well recognized for its glamorous and over the top fashion shows.  Swim Fashion Week and SWIMMIAMI are the two most renowned in South Beach.


Swim Fashion Week was created by Funkshion, a respected Miami-based production company with many connections to hotels and swimwear designers. This year, they are producing designer shows at two tents located in Collins Park across from the Bass Museum. Media and buyers can register for their events at www.swimfashionweek.com.

SWIMMIAMI brings fashion shows to South Beach under a joint venture of two New York based production companies, LDJ and SBI.  The team, which previously produced Mercedes Benz Fashion Week Swim with IMG, sets up a group of runway shows known as SWIMMIAMI, which are held at the W South Beach Hotel and the One Hotel.  Media and buyers can register for their events HERE


In the beginning...


In 2004, IMG, the company that produces New York Fashion Week brought glitzy and glamorous swimwear runway shows to the Raleigh Hotel (officially known as Mercedes Benz Fashion Week Swim) and with them came celebrities, after-parties, designer dinner parties, sponsorship opportunities, and the new cottage industry sprang up.  Other hotels created their own evening events in order to entertain the industry elite who were in town for the trade and runway shows and soon there were events at almost all of the trendy hotels. These events were always scheduled around the runway show itinerary created by IMG at the Raleigh.

IMG says goodbye...


IMG announced that it was not returning to Miami Beach in 2015 sending shockwaves through the swimwear industry and causing confusion among designers and the media about whether any runway shows would be staged that year or future years. Two organizations, Swim Fashion Week and SWIMMIAMI each quickly developed new opportunities for runway presentations, and continue to be the major players in Miami Swim Week 2018.

Where to go, what to do, and when...

With several trade shows and multiple runway venues now the norm, Swim Week Calendar was created to serve as a schedule and media hub for Miami Swim Week and beyond.  Swim Week Calendar is the one-stop destination for trade show information, runway show dates, times, and locations, and other satellite events.