J.Crew and Minnow Launch Exclusive Swimwear Capsule for the Whole Family

Swimwear enthusiasts and family style aficionados, get ready to make a splash this season! J.Crew has partnered with the Charleston, S.C.-based family lifestyle brand Minnow for an exclusive, limited-edition swimwear capsule. This exciting collaboration brings fresh and stylish options for both children and adults, perfectly timed for the summer.

The collection debuted on J.Crew's website and will also be available in-store, featuring a range of prices from $42 to $68 for kids' swimwear. Minnow will expand the reach of this collaboration by offering not only the children's pieces but also adult swimwear and clothing on their website, minnowswim.com, and at their flagship store located at 145 King Street in Charleston. Here, prices will range up to $190, ensuring there's something for every budget.

The lineup includes five styles shared between J.Crew and Minnow, with an additional three styles exclusive to J.Crew and thirteen exclusive to Minnow. At J.Crew, shoppers can find an assortment of children's swimwear options including boys' board shorts, unisex rash guards, and girls' swimsuits. Meanwhile, Minnow’s offerings include kids' swimwear alongside women's swimsuits, elegant dresses, and cozy Pima cotton pajamas.

One of the highlights of the Minnow x J.Crew collection is an exclusive floral print revived from Minnow’s archives. Reimagined in soft washes of pink, green, and lavender, this buttercup floral print embodies the J.Crew spirit and is featured across both children’s and women’s swimwear, clothing, and pajamas.

Morgan Smith, the founder and creative director of Minnow, expressed her excitement about the partnership, remarking on the shared design philosophy between the two brands that focuses on clean, timeless styles with a playful, polished touch. "It's an honor to partner with heritage brand J.Crew on a limited-edition capsule," said Smith. "From growing up wearing their coveted collections to dog-earing pages from their iconic style guides, we're thrilled about this exclusive launch."

Olympia Gayot, J.Crew’s creative director of women's and kids' lines, also shared her enthusiasm. As a mother, Gayot's design process is influenced by her children, making this collaboration with Minnow particularly meaningful. "Our limited-edition collaboration is made up of swim pieces with charming custom prints and hand-finished details, cherished items that over time can become touchstones of your family summer vacations and memories," she explained.

This collaboration promises to be a hit for those looking to combine fashion with family-friendly functionality this summer. Whether you’re planning a family beach day or simply lounging poolside, the Minnow x J.Crew collection offers something special that parents and kids alike will adore. Don't miss out on this stylish summer collaboration!