Counting Down to the Barbie Movie? Us Too.

As anticipation rises for the upcoming live Barbie film, set to release on July 21st, many fans are looking to dress the part. But fans are not the only ones looking to get into the pink & fun Barbie mood. Many retailers such as Zara, BooHoo, Pacsun, GAP, Hot Topic, and others are releasing their very twist on Barbie themed merch.

Fashion giant, Zara, released a wide collection of Barbie Merchandise, hitting the mark spot on. With dainty gingham pink dresses, to elegant black monogram one piece swimsuits, the options are endless to channel your Barbie dream.

Photo from zara x barbie collection

Another fashion giant, GAP, recently released a Barbie collection of their own, adding their signature GAP look into many of the designs. From pink hoodies to heart shaped glasses, GAP has you covered.

MODEL FROM GAP WEARS A GAP X BARBIE BABY TANK

Southern Californian fashion icon, PacSun, also released their twist on a Barbie collection, staying true to their surf and beach roots, while also using Barbie’s love of Southern California to their advantage.

model sports pacsun x barbie collection

Find your perfect Barbie merch to sit back, relax, and enjoy the film!

Love,

Swim Week Calendar

Written by Bryn Hager

TIK TOK Star Xandra Pohl Takes Sports Illustrated Runway by Storm

Last Friday at Miami Swim Week, The Sports Illustrated Runway Show took a fun and lighthearted turn. DJ and Tik Tok star Xandra Pohl hopped on the runway and gave us all the model walks we needed. With her music and DJ set perfectly curated to her walk, Pohl brought a fun twist to the show, leaving the crowd loving her even more.

XANDRA POHL, FORMER UMIAMI STUDENT AND CURRENT DJ WALKS THE SI SWIM RUNWAY

The Swimwear Industry is Set to Reach Sky Rocketing Numbers by 2032

As we know and love to see, the swimwear industry has been on an extremely impressive upward climb in the past few years. As of June 21st, researchers have predicted that the swimwear industry will hit a booming $30.9 billion at 4.5 % CAGR by 2032. According to experts, this immense growth within the industry has product innovation, growth in interest in swimming and other water activities as an intense form of a workout, and finally the increase in demand for luxury swimwear in the women’s industry.

As we sit at a market size of $19.8 million in 2022, within just 10 years the size of the market is expected to increase by at least $10 million. Not only are there drives to further grow the industry, but there are also many opportunities for innovation within the industry. Market analysts state that there is immense room for growth within men’s swimwear, an incorporation of new and innovative fabrics such as neoprene within swimwear fabrics, and the opportunity to expand the market of multi-function swimwear, creating versatility in both swimwear, resort wear, and beachwear.

a model from polo ralph lauren enjoys the summer sun

Written by Bryn Hager

Could Your Favorite Lunch Spot Release Your Favorite Swimwear? Panera Takes the Lead.

Panera, the well known breakfast and lunch spot, has recently released a swimwear collection of their own, inspired by the iconic “You pick two” lunch deal, titled Swim Soups: the You Pick Two Collection. The collection features vibrant colors with cartoons depictions of the iconic sandwiches, soups, and salads served at Panera such as Broccoli Cheddar Soup, Strawberry Poppyseed Salad, Chipotle Chicken Avocado Sandwich, Grilled Cheese, and Tomato Soup. The “you pick two” element allows swimsuit wearers to mix and match tops and bottoms, staying true to the “you pick two” idea. The collection ranges in sizes from XXS to 3XL, with varying designs, cuts, and styles.

The “you pick two” collection is available starting today, June 21st, by clicking this link.

With Love,

The Swim Week Calendar Team

Written by Bryn Hager