This July, PARAISO Fashion Fair debuts in Miami Beach, the ultimate destination for resort, swim, fashion and lifestyle industries. A multi-day fashion fair taking over Collins Park and the surrounding area, PARAISO champions the core values of innovation, creativity and discovery through exclusive collaborations in fashion, music, film, social media and culture.
orking with cutting-edge technology in the AR and VR spaces, PARAISO will lead you through a digital scavenger hunt, housed on the PARAISO app, where you will participate in unforgettable experiences across four overarching categories:
Fashion, MIX, Wellness, and Play.Every day at PARAISO events, you will be able to collect virtual AR tokens that will be stored on the app - event attendance guarantees token collection and each event has an individual token. Once you have collected a token from one of the four categories, you will be rewarded with a VIP invitation to an exclusive, secret event that evening with an A-list performance and an unforgettable experience.