Spotted at Pure London this week is MAARÏ Swimwear – fashion swimwear made with fabric which has been regenerated from fishing nets. Created by two dreamers raised on the stunning shores of Costa Smeralda, Sardinia, Maari was founded under the principle of preserving nature and giving back to society. With the knowledge that natural resources are precious, the swimwear label devotes itself to preserve and improve the health of our oceans by using 100% eco-sustainable luxurious Italian fabrics made out of the technological ECONYL® yarn, crafted by recycling discarded fishing nets and other nylon waste. The label also insists on a 100% transparency policy and donates a percentage of profits to social NGOs that bring clean water to those in need worldwide.
Each MAARÏ – which stands for ‘sea’ in the ancient Sardinian language – swimsuit is handmade in Italy by a team of skilled artisans with over 50 years experience in the luxury fashion industry. All garments are designed and manufactured with care carrying the distinctive characteristics of the Made in Italy heritage. The environment-friendly fabrics are selected for their highest quality, performance and wearability to give customers sophisticated comfort and a happy conscience, and designs also feature Smart seams, modern cuts and a perfect fit.