With 150 stores internationally, La Perla has 16 in Asia and five concept shops.
La Perla is heading East for its spring ready-to-wear runway presentation and will be welcoming 200 guests to The Venetian Macao.
The company plans to fly in 20 top models for the Oct. 19 extravaganza, which will include a seated dinner. Paris, Milan and New York have been previous locales, but this month’s event will mark the first time the brand has held a presentation in Asia. With 150 stores internationally, La Perla has 16 in Asia and five concept shops.
Although La Perla does not plan to show its innerwear in China, one of its rivals, Victoria’s Secret, has plans to. A Victoria’s Secret runway show will be held in Shanghai on November.