New brand Arabella London is re-inventing swimwear as a multi-functional garment to be worn beautifully on the beach and move seamlessly into the evening. Combining innovative design, close attention to detail and luxurious fabrics, the result is a collection that bridges the gap between swimwear and ready-to-wear, challenging perceptions of swimwear and championing the perfect fit.

Every piece in the collection has been crafted to have a transitional and transeasonal appeal, and every brief comes with the brand’s signature convex curve. This silhouette has been expertly refined to ensure that it sits on the bottom at the most flattering point to compliment women’s natural curves rather than hanging loosely against them. Furthermore, the fully-lined fabric has maximum retention of shape and the seamless edges lie softly on the body like a second skin, ensuring optimum fit on every figure.

The more relaxed styles have been designed to be worn as loungewear, lingerie and activewear whilst the more sophisticated pieces can be worn right into the evening. Fabrics with combined swimwear, active-wear and ready-to-wear properties mean that these pieces will function equally well whether layered with denim for day, styled under evening separates or worn pool-side with colourful accessories.