Aerie's New Swim Campaign Features Un-Retouched Photos of Real Women, and the Results Are Stunning

Hot for the summer.

By Laura Beck

Aerie is at with the body positivity vibe again, and I love it a lot.

Their new collection, Happy Swim, is filled with gorgeous pieces, and the #AerieREAL hashtag on Instagram is showcasing real, untouched women wearing them. And damn, they look fine-as-hell. Dayum, ladies!

This is all part of Aerie's Love The Swim You're In campaign for the second year in a row, which is an effort to promote their swimwear, and raise money for the National Eating Disorders Association. For every pic of un-retouched swimwear pic on social media tagged with #AerieREAL, and they will donate $1 (up to $10,000) to the NEDA. Love, love, love.