Victoria’s Secret is still struggling to pull itself back, posting only a 1 percent gain in March comparable sales — a modest improvement, especially since year-ago comps fell 13 percent.Read More
A sustainable step forward for Tigerlily.
As one of Australia’s most-loved swimwear labels, Tigerlily has a lot to live up to. Whether it be providing us with the ultimate holiday wardrobe (because we all know three new pairs of swimmers are essential when travelling overseas) or giving our existing one a much needed refresh, the local label has come through summer after summer.Read More
Even though it still feels like it’s 30 degrees in many parts of the country, Kendall and Kylie Jenner just launched their second swimwear collection with online retailer Revolve to give you hope that summer will eventually get here one day (promise).Read More
New swimwear brand OOKIOH has just dropped its first collection of sleek swimwear, inspired by modern design, ’80s nostalgia and California vibes. Made for all bodies and bodies of water, the brand’s pieces are designed to “be a reflection of how you dress on land. Because 90% of women don’t do stilettos by the pool, we created a line of swimwear that makes you feel like you, only waterproof.”Read More
By the year 2050, the weight of plastic in the oceans is projected to outweigh that of fish, according to the nonprofit World Economic Forum. Plastic pollution in the oceans is yet another looming manmade catastrophe on which humanity needs to reverse course with urgency. The good news, says the owner and creative director of the swimwear brand Everything But Water, Sabra Krock, is that reducing plastic pollution is an issue on which the actions of individuals can make a significant impact.Read More
Emily Ratajkowski follows up her signature swimsuit line with another collection just in time for the spring season. Taking to Instagram to unveil the latest offerings, Emily herself stars in the lookbook, shot by her go-to photographer and regular Highsnobiety contributor, Emanuele D’Angelo.Read More
Margherita Missoni came full circle when she partnered with Splendid on an upcoming exclusive capsule collection.
The designer and oldest daughter of Angela Missoni, along with the Los Angeles contemporary firm next month put forth a collection that blends Splendid’s Southern California casual aesthetic with Missoni’s Italian heritage and vacation wardrobe.Read More
Models Chanel Iman and Shanina Shaik have spent enough time in swimsuits to know what works and what doesn’t, making them just the right partners for Beach Bunny to tap for upcoming collaborations.Read More
With summer swiftly approaching, it’s prime time to start searching for a swimsuit that will make a splash at the beach.
And with Earth Day on the horizon, too, we can’t think of a better suit than this one. Fashioned from recycled plastic bottles (yes, really!), the six-piece Sustainable Sea lineis a collaboration between SoCal swimwear brand Vitamin A and retailer Everything But Water.
To make the suits, Vitamin A founder Amahlia Stevens developed an innovative type of fabric that’s made by blending and melting plastic bottles into chips to then be extruded and spun into yarn. The result is a blend of upcycled polyester fiber combined with elastic fibers for stretch and support.
In addition to being ocean-friendly, the under-the-sea vibes of the suits are seriously stylish. Modeled after Vitamin A’s signature botanical prints, the designs have a sea-inspired spin with nods to ocean plants and seaweed. “I worked with my textile designer here in Laguna Beach to create original artwork full of motifs inspired by the sea,” said Stevens. “I even photographed the seaweed on my local beach, which was used as the inspiration for the sea foliage elements in the print."
If that’s not cool enough, 25 percent of the purchase price for all Sustainable Sea items (which range from $88 to $162) goes toward the 5 Gyres Institute (of Coastal LivingOcean Hero fame), which works to eliminate plastic pollution in our oceans. Has online shopping ever felt so good? We think not.
The actress Demi Moore has made a strategic investment in Andie Swim as part of a $2 million seed round that was raised earlier this month. The seed round, which includes other strategic investors such as Hubble Contacts cofounder Jesse Horwitz, was led by venture capital firms Two River Capital and Sonostar Ventures.Read More