SEAFOLLY OFFICIALLY EXPANDS INTO CHINA

SEAFOLLY OFFICIALLY EXPANDS INTO CHINA

Seafolly is set to open their first e-retail store in China this Summer, with plans to share the iconic Australian beach lifestyle with millions of women in Asia’s largest consumer market. The decision to expand into China is supported by evidence that China is the fastest growing swimwear and beach casual wear market in Asia, with an average of 9.6% annual market growth from 2013 to 2017, which will remain strong in the next five years.

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10 Fashion Girls With the Best Swimwear Collections

10 Fashion Girls With the Best Swimwear Collections

Fashion bloggers' best swimwear brands act like a sartorial summer pillar, propping up an entire hot-weather wardrobe. How can one possibly holiday (or Instagram) without them? But this isn't always the case for all of us. Because when it comes to pre-holiday planning, many of us tend to leave bikini shopping as close to our flight time as possible to avoid the frustrations that often come with stripping off in a poorly lit changing room. I’ll just pop into a store on my local high street the day before—it will be easy, we tell ourselves, often living to regret it when stood in the boarding queue with the same bikini you’ve brought for the past four years… And you didn't even like it much the first time around.

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Allbirds wants to fix your sole

Allbirds wants to fix your sole

Allbirds‘ newest product, a flip-flop, is deceptively simple.

The two-year-old startup–which took Silicon Valley by storm with its wool sneakers–is now releasing a sandal made from a piece of squishy, lightweight foam. The base softly cradles your foot when you slip it on, and a polyester strap with a microsuede lining sits snugly between your toes. There’s no doubt it’s a comfortable piece of footwear. Still, to the untrained eye, it looks like any other flip-flop on the market.

It’s not.

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