The annual SwimShow is an essential show for the industry—a platform for building relationships, enjoying the latest trends in swimwear and connecting buyers and suppliers. Recognized as the launching pad for many of the industry’s leading lines, SwimShow is hosted in Miami Beach, the swim fashion capital of the world!
Hammock is held at the One Hotel South Beach, where brands have the option to showcase their collections from a bright, elegant ballroom or from private suites. Footsteps from the ocean and in the center of Swim Week, retailers and media from across the globe escape to Hammock to visit their favorite brands and discover soon-to-be favorites.
The show environment is inspired by the best beach resorts around the world from Tulum, to Cote de'Azur, to Ibiza. While inspiration is an important aspect, comfort is also at the top of the list. Cabana is a place where brands and buyers can do business but also reunite and relax. Service is taken into consideration in all aspects of the show whether it’s golf carts between venues, creative food options, or a personalized bracelet instead of a badge as you enter the show – at Cabana it’s all in the details.