Founded by Janet Wong and Sam Ben-Avraham, Cabana was created to answer the beachwear industry’s call for a new trade show format. As retailers, it was clear for the duo to identify what the industry needed – a well-edited show with a sense of discovery and a refreshing, inspiring environment to shop in.
The show environment is inspired by the best beach resorts around the world from Tulum, to Cote de'Azur, to Ibiza. While inspiration is an important aspect, comfort is also at the top of the list. Cabana is a place where brands and buyers can do business but also reunite and relax. Service is taken into consideration in all aspects of the show whether it’s golf carts between venues, creative food options, or a personalized bracelet instead of a badge as you enter the show – at Cabana it’s all in the details.
The tradeshow is held at the Miami Beach Convention Center, in the heart of trendy South Beach. The SwimShow with the support of the Miami Beach Visitor and Convention Authority offers endless possibilities in and around South Beach with negotiated rates at local hotels, complimentary transportation and an on-site concierge. Full of activity, events and shopping and the perfect partner for the swimwear industry, South Beach is a premier resort destination ideal for swim lovers, complete with designer boutiques, world-class hotels, five-star dining, beautiful beaches, and captivating nightlife.
Hammock is the most anticipated destination during Swim Week. Founded in 2010 as an upscale trade show for the swimwear industry, Hammock is where today’s established and new brands in swim, resort, beauty, and accessories meet.
Hammock is held in a luxury five star property, where brands will have the option to showcase their collections in private ocean-view suites or in a modern exhibition hall. Footsteps from the ocean and in the center of Swim Week, retailers and media from across the globe will escape to Hammock to visit their favorite brands and discover soon-to-be favorites.
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