A space within the Mode City trade show, dedicated to modern women looking for a new quality of life. The space showcases a host of recent innovations in women’s sportswear.
Our ambition: making activewear as aspirational as it is necessary.
A brand new female identity is taking shape. Following on from the active woman, a new face has appeared over the last few seasons – the sporty woman.
In the era of “healthywear”, luxury means taking time for yourself! Sport, wellbeing, and a balanced diet have turned women into incredible superwomen.
As a result, the “wear anywhere” concept is increasingly popular, taking activewear out on to the streets, even into our offices, and throughout our daily lives.
Athleisure and ‘workleisure’ are the direct results of this new lifestyle ideal, and they bring a fresh influence. Athleticwear can be on-trend, technical, high performance, and seductive at the same time.
These new women want to combine style and comfort, while staying confident and sexy.
Times may be subject to change.