10,000 buyers from across the globe peruse the 250 exhibiting brands throughout the three-day show. Given the timing and grand scale of Las Vegas Market Week, the shows tend to draw many key media, celebrities, and high-level fashion executives. Las Vegas is where brands are able to make a substantial impression on key influencers. Agenda Las Vegas is an ideal platform to expand brand presence beyond traditional sales efforts and explore messaging and experiential strategies, maximizing their brand storytelling efforts. Las Vegas Market week is the most important week of the fashion industry calendar and Agenda is at the epicenter of the action.
Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, Agenda has emerged as the premier destination for brands and retailers to converge. Agenda is where passion becomes profit and the business of creativity is conducted in a truly authentic environment. What began as a satellite show with a small grouping of 30 brands has since transcended into the quintessential lifestyle fashion trade show. Agenda’s portfolio now includes 2 trade events and 1 consumer festival, in two cities, expertly curated with over 1,000 brands and a recurring brand-building conference. Buyers, brands, investors, distributors, and media hail from around the globe, gathering at Agenda to build partnerships, participate in the community, and grow their businesses.
While Agenda has organically evolved, the brand ethos and core values remain steadfast. Agenda is a level playing field. The exhibitors are diverse in scale, but they are all treated equally. The show serves as a conduit between brands and buyers, from core to corporate. Buyers from across the globe are in attendance, ranging from the largest department and chain stores to the most influential boutiques.
The same entrepreneurial and independent spirit that Agenda was built on still resonates today. The Agenda team is made up of street wear, action sports, lifestyle and fashion community members. As the trade show landscape has evolved and shifted, Agenda’s commitment to nurturing creativity and allowing product to be the focal point, has endured.