The new format
Interfilière Hong Kong has had a huge makeover!
After a decade of its conventional exhibition format, Interfilière Hong Kong is writing a new chapter of its journey.
To face a deeply changing world in its fundamental needs, not only towards the planet but also towards the consumer society;
and despite the extreme power of marketing and branding, suggesting desirable items to savvy consumers, always on the go to the latest state-of-art or ultimate product;
we can notice the emergence of new consumers’ behaviors, aware that our planet is running out of resources, and that fashion must be foreseen, experienced and evaluated with new eyes.
More than ever, it is critical to imagine new tools to apprehend the emerging (r)evolutions of the market and re-think the future of our industry.
We committed ourselves to invent a new flexible format, based on technology opportunities and becoming an innovations’ incubator, together with a business accelerator platform willing to give you some of the keys to succeed in this changing world.